13.12.2023,
7327 Zeichen
New York (ots/PRNewswire) - Supermodel and beauty entrepreneur,
Winnie Harlow, is sharing her Coca-Cola AI generated holiday cards to
give fans a unique take on what's most important to her this festive
season: kindness and empowerment.
Winnie, a leading advocate for representation who has redefined
beauty standards, has brought a fresh perspective to the holidays
with a striking set of AI generated images that reflect her unique
experience and perspective of the holidays.
* The December Issue – Winnie's tribute to all things fashion,
fabulous and the holidays
* Joy in Jamaica – inspired by the holidays that Winnie spent on
the
beach, enjoying BBQed holiday feasts
* Cozy in Canada – a nod to the cozy holidays spent with her family
in Ontario
* Out of This Universe – a homage to her younger self and her
incredible imagination
Empowering others through kindness and empathy, Winnie's Coca-Cola AI
generated images highlight the ability of AI to connect, uplift and
invite people to embrace their individuality – no matter where they
are in the world.
Winnie said: "I am so excited to be a part of this innovative
project. In everything I do, creativity and kindness are at the core,
and I love the way that Coca-Cola AI is giving everyone the chance to
create according to the world as they see it and share their unique
take on the holidays. Together with Coca-Cola AI, we are inviting
people everywhere to do this together."
People want to show they care by sending a greeting card, but many of
the cards you can buy in shops don't always reflect the world we live
in, or even where you are in the world. This partnership is about
more than just creating images; it's about setting a new standard for
representation in all forms of media. We've disrupted fashion, now
it's time to disrupt the way we send holiday cards and what that
looks like."
Coca-Cola's Create Real Magic platform enables everyone to experiment
with AI and design their own shareable holiday cards in a way that
uniquely reflects how they celebrate the holiday season. Alongside
the power of AI to dream up your most creative designs, Coca- Cola is
giving unprecedented access to its iconic characters and imagery. By
sharing these storied assets - and allowing them to be seen through
the prism of new technology - they can be re-discovered by a younger
generation, enabling them to be reinterpreted and relevant in
2023.Pratik Thakar, Coca–Cola's Global Head of Generative AI, said
"We are flipping the script. We are literally putting the power of
our brand into our fan's hands. Now they can personalise holiday
cards and represent themselves as they would like to be seen, in a
way that represents how they celebrate the holidays, when they share
their holiday creations across their social media channels with loved
ones."
Winnie and Coca-Cola are encouraging people from around the world to
visit CreateRealMagic.com and generate artwork to share with family
and friends. Creators can download, share, copy and distribute their
greetings cards as they wish.
This year's global festive campaign comes to life in many forms and
will be adapted by more than 80 markets worldwide. The unifying theme
is the magic of kindness and the spirit of generosity and goodwill in
us all. This narrative extends across all channels - from the TV ad,
to physical experiences with the iconic Coca-Cola Christmas Caravan
tour and local charitable partnerships, to digital initiatives like
the 'Create Real Magic' AI Christmas Card generator and the 'Find
Your Inner Santa' quiz, as well as two upcoming Christmas short
films.
#CreateRealMagic
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with
products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and
tea brands include Dasani, smartwater, vitaminwater, Topo Chico,
BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our
juice, value-added dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people's lives, communities and the planet through
water replenishment, packaging recycling, sustainable sourcing
practices and carbon emissions reductions across our value chain.
Together with our bottling partners, we employ more than 700,000
people, helping bring economic opportunity to local communities
worldwide. Learn more at www.coca-colacompany.com and follow us on
Instagram, Facebook and LinkedIn.
About Winnie Harlow
Instagram Twitter
Born to Jamaican parents and Canadian bred, Winnie Harlow is one of
the world's most sought-after supermodels, beauty entrepreneurs and
on-screen talents, hailed by Vogue as "one of the most recognized
faces on the international fashion scene." After being diagnosed with
vitiligo at the age of 4, Harlow took her experiences with childhood
bullying as a calling to showcase to the world the diversity of
beauty.
She has since graced the covers of international editions of Vogue,
Harper's Bazaar, ELLE, and more. She has walked in shows for
Moschino, Marc Jacobs, Coach and participated in campaigns for
well-known brands such as Fendi, Bulgari, Dior, Armani Beauty, Tommy
Hilfiger, and many more. Winnie is the first-ever global ambassador
for Paul Mitchell and has partnered with major brands including Puma,
Maybelline, Smartwater, Cîroc, and more. She's also released capsule
collections with KKW and Steve Madden in a campaign that was shot by
legendary photographer Steven Klein. In addition to modeling, she has
made on-screen appearances as a season judge on Amazon Prime's series
Making the Cut, alongside Heidi Klum and Jeremy Scott and in several
music videos including Beyoncé's "Lemonade."
Winnie embarked on her most recent endeavor with her skincare brand
Cay Skin after experiencing a severe sunburn during a beach shoot
that damaged her vitiligo. Launched in April 2022, Cay Skin prides
itself on its look-good/feel-good formulas that preach inclusivity as
the products blend into all skin tones, types, and conditions. The
brand has been a massive success in its first year, receiving praise
from outlets such as ELLE, Allure, Essence, Vanity Fair, and Forbes.
It is sold exclusively on CaySkin.com and at Sephora across the
United States. Harlow is one of only 12 women of color to receive
funding in excess of $1M as a Founder and aims to raise voices and
awareness for other female founders of color through the success of
Cay Skin. Harlow raised an impressive $4.1 million to launch the
brand.
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