21.06.2024,
4251 Zeichen
Seoul, South Korea (ots/PRNewswire) - Company's 'Optimism your feed'
Playlist Garners 1.2 Billion Views in Just Three Weeks
LG Electronics (LG) has launched a global social media challenge to
amplify its brand promise of 'Life's Good' by encouraging customers
worldwide to create and share moments of everyday optimism on their
social media feeds. Running across TikTok and Instagram, the
challenge encourages participants to foster a more positive
environment on their social media feeds by posting optimistic moments
and selfies featuring the "finger heart" gesture – a popular symbol
among K-pop idols created by forming a mini heart with the index
finger and thumb – using the hashtags #Lifesgood and
#Optimismyourfeed.
"LG is committed to delivering on its promise of 'Life's Good. This
social media challenge aims to uncover and share what 'Life's Good'
means to our customers," said Kim Hyo-eun, vice president and head of
LG's Brand Management Division. "We believe there is real power in
approaching life with an optimistic attitude, and our Optimism your
feed campaign's social media challenge is all about embracing the
opportunity to inspire more positive activities in the virtual and
real world."
The social media challenge is part of LG's 'Optimism your feed'
campaign and follows the launch last month of LG's Optimism your feed
playlist – a collection of original content that, when interacted
with, will pull more optimistic content into your feed. Created in
collaboration with global influencers known for their positive
impact, the playlist offers users the opportunity to experience more
uplifting and encouraging posts. Within just three weeks of its
release on TikTok, YouTube and other social media platforms, the
playlist has garnered over 1.2 billion views. It has resonated with
viewers worldwide, prompting comments about their eagerness to
participate and positively influence their algorithms.
The social media challenge invites users around the world to join
influencers including Tina Choi, Victoria Browne, Josh Harmon,
Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading
optimism across social media feeds. In just four days, around 21,000
users have already joined the movement to share their optimistic
moments.
Meanwhile, LG has also launched an offline campaign event called
'Optimism your day,' which will run till early July. Continuing from
last year, a truck adorned with the company's 'Life's Good' brand
slogan is scheduled to tour the 11 business sites in Korea. The truck
features a large LED display that plays 'Life's Good' campaign videos
and showcases positivity slogans shared by LG employees worldwide. LG
believes in spreading the campaign's message of optimism to employees
as well as the outside world.
"We are all brand ambassadors of LG," said CEO William Cho. "If each
of us starts brightening our surroundings one step at a time, I
believe LG will one day become a company that truly radiates
positivity, helping to create better lives and a better world."
More details about Life's Good campaign can be found on the campaign
page at www.lg.com/lifesgood.
About LG Electronics, Inc. LG Electronics is a global innovator in
technology and consumer electronics with a presence in almost every
country and an international workforce of more than 74,000. LG's four
companies – Home Appliance & Air Solution, Home Entertainment,
Vehicle component Solutions and Business Solutions – combined for
global revenue of over KRW 84 trillion in 2023. LG is a leading
manufacturer of consumer and commercial products ranging from TVs,
home appliances, air solutions, monitors, automotive components and
solutions, and its premium LG SIGNATURE and intelligent LG ThinQ
brands are familiar names world over. Visit www.LGnewsroom.com for
the latest news.
Photo -
https://mma.prnewswire.com/media/2444172/LG_AMPLIFIES_POS...
NCE.jpg
Photo -
https://mma.prnewswire.com/media/2444173/Optimism_your_fe...
Photo -
https://mma.prnewswire.com/media/2444174/Users_joined_the...
g
Logo -
https://mma.prnewswire.com/media/2424631/LG_Electronics_L...
View original
content:https://www.prnewswire.co.uk/news-releases/lg-amplifies-posit
ive-influence-of-the-lifes-good-campaign-via-social-media-challenge-3
02178364.html
Digital press kit:
http://www.ots.at/pressemappe/PR57776/aom
BSN Podcasts
Christian Drastil: Wiener Börse Plausch
Wiener Börse Party #681: Do&Co feiert Rekord in Umsatz, Ergebnis und Aktienkurs, wir feiern AC/DC und next year alle gemeinsam
Aktien auf dem Radar:Immofinanz, Warimpex, Rosenbauer, Austriacard Holdings AG, Lenzing, Polytec Group, Wienerberger, Palfinger, Kostad, Pierer Mobility, UBM, Wolftank-Adisa, BKS Bank Stamm, Oberbank AG Stamm, Addiko Bank, Agrana, Amag, CA Immo, Erste Group, EVN, Flughafen Wien, Österreichische Post, Telekom Austria, Uniqa, VIG, Infineon, Symrise, Siemens Healthineers, E.ON , SAP, Deutsche Telekom.
AVENTA AG
Die AVENTA AG ist ein Immobilienunternehmen mit Sitz in Graz, das von den Hauptaktionären Christoph Lerner und Bernhard Schuller geführt wird. Geschäftsschwerpunkt ist die Entwicklung von Wohnimmobilien von der Projektentwicklung über die technische Projektierung bis hin zu den fertigen Objekten.
>> Besuchen Sie 68 weitere Partner auf boerse-social.com/partner
Mehr aktuelle OTS-Meldungen HIER