29.02.2024,
4342 Zeichen
Vienna (ots/PRNewswire) - Premium Viennese coffee brand, Julius
Meinl, has officially joined the initiative for coffee&climate (c&c),
marking a significant milestone in the alliance's ongoing efforts to
address the challenges of smallholder coffee farming families posed
by climate change. With a more than decade-long track record, c&c
stands as one of the most resilient networks in the coffee
sustainability landscape, fostering collaboration among private and
public partners to tackle the profound impact of climate change on
coffee production.
As a key player in the coffee market,
Julius Meinl's entry in c&c
adds substantial value to the alliance. The company recognizes the
urgency of addressing climate change within the coffee sector. Julius
Meinl's commitment therefore aligns with c&c's overall goal:
effective responses to climate change, increasing resilience, and,
ultimately, better livelihoods of smallholder coffee farming
families.
Christina Meinl, a fifth-generation family member, expressed her
dedication to this cause, stating, "As a family business, we have
always run our company in a responsible way, and it is up to us to
take an active role in creating and joining sustainable initiatives
that will positively impact the entire coffee industry. We have
always strived to deliver the finest coffee blends to coffee
enthusiasts worldwide and joining the initiative for coffee&climate
reinforces our dedication to ethical sourcing and sustainable
practices."
Marcel Loeffler, CEO of the Julius Meinl Group, outlines the
commitment of Julius Meinl: "We aim at spreading Vienna's coffeehouse
culture worldwide while ensuring a more sustainable and fairer future
from farmers to consumers. This encompasses GHG reduction programs
and circular economy initiatives and cumulates in dedicated
activities with farmers and local communities in the origin. The
Generations Program in Colombia and Uganda, aimed at promoting best
practices and ensuring sustainable livelihoods, testifies the
commitment. The ultimate goal is to ensure farmers can pass on their
knowledge and coffee cultivations in a meaningful way to their next
generations."
Stefan Ruge, c&c Program Manager, emphasizes the significance of this
partnership, stating: "Welcoming Julius Meinl as a new member
provides an opportunity to extend our pro-active and collaborative
efforts in addressing climate change challenges. c&c's primary
commitment lies in supporting smallholder coffee farming families.
Collaborating closely with both, these families and esteemed
scientific knowledge partners, we strive to develop robust,
climate-resilient production systems. The purpose is to ensure coffee
sustainability whilst enhancing food security and income
diversification in these communities. With the dedicated support of
Julius Meinl, we look forward to fortifying and expanding these
impactful initiatives across our program regions."
Amid climate change, the coffee sector faces a major threat,
requiring close collaboration for resilient coffee livelihoods and
fostering healthy landscapes. Julius Meinl, as part of c&c, will play
a crucial role in this collaborative effort.
About the initiative for coffee&climate
The initiative for coffee&climate (c&c) is a pre-competitive
partnership of private and public actors. Together they strive to
support smallholder coffee farming families and their communities to
effectively respond to climate change, increase their resilience, and
improve their livelihoods.
http://www.coffeeandclimate.org/
About Julius Meinl
Founded in 1862, Julius Meinl is one of the oldest coffee roasters in
the world and an iconic Vienna coffee house brand. Dedication to
quality has been a family trademark for five generations. With more
than 160 years of experience in sourcing, blending and roasting,
Meinl is a preferred coffee supplier for Vienna's leading coffee
houses.
Julius Meinl | Premium coffee and tea | Julius Meinl
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gthens-commitment-for-smallholder-coffee-farming-families-by-joining-
the-initiative-for-coffeeclimate-302072952.html
Digital press kit: http://www.ots.at/pressemappe/PR69183/aom
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