07.11.2024, 3856 Zeichen
Wuppertal (OTE) - The Vorwerk Group, a global leader in direct sales
for high-quality
household appliances, announces two significant expansions in the
Asia-Pacific region. With the acquisition of the world's largest
independent Thermomix® distributor in Australia and New Zealand,
which was previously not part of the Vorwerk Group, and the
establishment of new subsidiaries in Malaysia and Singapore, Vorwerk
is underlining its growth strategy and the goal of further
strengthening the company's global presence.
Australia and New Zealand: A Milestone Acquisition
For over two decades, Australia and New Zealand have been served
by the world's biggest independent distributor of Thermomix®, The
Mix. This independent distributor is a family business, established
and managed by Grace Mazur. The Mix is the largest direct sales
company in Australia. Recognizing the marketâs success and growth
potential, Vorwerk has acquired The Mix completely - even though
Grace Mazur had not originally planned to sell it.
âOur commitment is in line with our global strategy of investing
in markets with high growth potential and strengthening our presence
in strategically important regions.â, says Dr. Thomas Stoffmehl,
Speaker of the Executive Board of the Vorwerk Group. âThe dedication
of Grace, the entire Mazur family and their team to their customers
and consultants over the past two decades has been absolutely
outstanding,â says Dr. Thomas Stoffmehl.
Both parties want to ensure a smooth transition while maintaining
and building on the strong Thermomix® community in Australia and New
Zealand. The acquisition reflects the strong alignment of values and
goals that will benefit employees, consultants and customers alike.
Malaysia and Singapore: Establishing a Direct Presence
In parallel, Vorwerk is also expanding its presence in Southeast
Asia by establishing a national subsidiary for the Malaysian and
Singaporean markets. This move allows Vorwerk to directly manage
business development in these key markets, reinforcing the company's
commitment to Southeast Asia.
âThe decision to open a subsidiary in Malaysia and Singapore is
part of our long-term strategy to invest in high-potential markets,â
says Dr. Stoffmehl. âOur new structure will allow us to deepen
customer relationships and provide even better support for our
advisors, who are at the heart of our business.â
Vorwerk acknowledges the exceptional contribution of its
distributor in Malaysia and Singapore, who played a pivotal role in
establishing the Thermomix® brand in the region over the past 15
years.
ABOUT VORWERK
Vorwerk is the number one direct sales company in Europe and the
world-leading direct seller of high-quality household appliances.
Founded in Wuppertal, Germany, in 1883, today Vorwerk is an
international family enterprise. Its core business is the production
and sale of superior household products (Thermomix® kitchen
appliance, Kobold cleaning systems). Vorwerk always seeks direct
contact with its customers and achieves this primarily through its
advisors, who are at the center of the companyâs sales activities and
serve as a central point of contact for the customer. The Vorwerk
family also includes the akf group. Vorwerk generates consolidated
sales of EUR 3.2 billion (2023) and operates in more than 61
countries.
ABOUT THE MIX AUSTRALIA
When Grace Mazur started The Mix in Australia in 2001, she did so
with the unwavering belief that she was sharing something truly
incredible - in both the appliance and the business opportunity. Her
passion was so genuine and so heartfelt, it was infectious. Itâs that
contagious energy, shared by our field, staff and customers, that has
fuelled the business to become the number 1 ranked direct selling
company in Australia by revenue.
Digital press kit: http://www.ots.at/pressemappe/DE52621/aom
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