18.06.2024,
11349 Zeichen
Bengaluru, India (ots/PRNewswire) - Infosys (NSE: INFY) (BSE: INFY)
(NYSE: INFY), a global leader in next-generation digital services and
consulting, today announced the launch of Infosys Aster™ – a set of
AI-amplified marketing services, solutions and platforms that deliver
engaging brand experiences, enhanced marketing efficiency, and
accelerated effectiveness for business growth. It drives AI-led
transformation of marketing with integrated, real-time view across
customers, brands and channels, enabling companies to increase ROI
from marketing. With creative services, experience design, digital
commerce, MarTech orchestration, performance marketing and marketing
operations, Infosys Aster™ brings agility to the marketing value
chain for B2B and B2C brands. With Infosys Aster™, global brands have
realized up to 50% increase in repeat buyers, 30% improvement in the
cost of marketing operations, and 40% increase in sales.
* 400+ assets and an ecosystem of 50+ partners delivering brand and
business outcomes for leading B2C and B2B brands worldwide
* Transformative generative AI-amplified marketing capabilities
enabled by Infosys Topaz™
Deliver Engaging Brand Experiences: Infosys Aster™ delivers lasting
connections with its human experience design approach amplified by
the power of technology. Utilizing advanced technologies like
real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling,
it delivers immersive experiences that foster customer intimacy. By
taking advantage of AI-powered customer and marketing data platforms,
it enables brands to unlock insights from data while also drawing on
the power of ecosystems to deepen omnichannel engagement. For
example, as the creative partner for an international racing giant,
Infosys Aster™ created a holistic digital ecosystem – with compelling
visual experiences that were highly customized for user groups – to
boost engagement. Taking advantage of a dynamic content engine along
with a simple ticketing system, Infosys Aster™ helped the business
turn millions of fans into lifelong customers.
Enhance Marketing Efficiency: Infosys Aster™ combines gen
AI-amplified content and creative services, intelligent
recommendations from the MarTech stack, and marketing insights to
deliver cost-effective campaigns faster. It also boosts efficiencies
through marketing shared services by centralizing and automating
content and design operations, reducing time and cost to activate
campaigns. The suite's AI capabilities, powered by Infosys Topaz™,
help brands improve channel efficiencies by analyzing performance
data and adapting strategies in real time. For example, a global
health-tech company took advantage of Infosys Aster™ to accelerate
their campaign management cycles – from setup to execution for 80+
markets driving savings in cost of operations.
Accelerate Effectiveness for Business Growth: Infosys Aster™ helps
businesses create shared digital foundations, by integrating MarTech
and enterprise systems, to create new avenues to value for sales and
marketing. AI-driven analytics and customer insights help marketers
increase customer lifetime value by personalizing outreach, nurturing
meaningful conversations, and garnering high-quality leads. This
supports brands in driving effective lead-generation campaigns,
marked by better cross-sell and up-sell opportunities. Marketers can
also capture demand and nurture repeat purchases with the suite's
real-time recommendations based on customer behavior. Predictive
insights also help in influencing pricing strategies. For example, a
retail chain used AI-amplified insights from Infosys Aster™ to
develop their app-based promotional loyalty program that resulted in
sales boost for them. The digital commerce platform, integral to
Infosys Aster™, has a proven record in shaping e-commerce as an
enterprise growth-lever.
Satish H C, EVP and Co-head of Delivery, Infosys, said, "Our clients
want to tap into new avenues of growth, while deepening customer
intimacy, efficiently, in near-real time. They understand the role
that modern agile marketing, enabled by data and AI, can play to
accelerate their strategy and disintermediate execution. Infosys
Aster™ helps our clients' marketing organizations master the duality
of marketing effectiveness and marketing efficiency to truly
transform into customer-champions and growth-partners."
"Businesses need marketing to be their core engine for reimagining
customer experience and driving growth. In the era of AI-first
enterprise transformation, CMOs have a unique opportunity to be the
true C-Suite partner and orchestrator of value across the
organization," said Sumit Virmani, EVP and Global Chief Marketing
Officer, Infosys. "At Infosys, we count on AI to amplify our
capabilities – deepen brand experiences while driving effectiveness
and efficiencies. We know that Infosys Aster™ – the same AI-amplified
services, solutions and platforms that delivers value for us – can
transform marketing into the powerful growth engine CMOs need for it
to be."
Peter Bendor-Samuel, Founder & CEO, Everest Group, said, "AI presents
immense value to marketers, from driving hyper personalization to
promising enhanced efficiencies and effectiveness across insights
generation, creative workflows, and customer support. This is
enabling marketers to not only glean productivity improvements, but
also drive growth mandates. This journey is best enabled by
partnering with a service provider that brings together strong tech
capabilities with a deep understanding of the marketing domain.
Infosys Aster's AI-led marketing capabilities, coupled with Infosys'
experience of driving marketing and experience transformations, is
well positioned to serve the needs of progressive marketers."
Infosys Aster™ has nurtured best-in-class digital agencies, proven AI
capabilities, deep industry experience, decades of delivery
excellence and a diverse partner ecosystem. WongDoody, Infosys'
creative digital innovation agency, brings together unique
capabilities in creative consulting, experience design, immersive
experiences, and future-proof marketing. Infosys Aster™ uses the AI
and gen AI capabilities of Infosys Topaz™ in a 'responsible by
design' approach to amplify marketing capabilities and enhance
effectiveness of the function. Infosys' deep industry experience and
expertise in connecting the complex enterprise ecosystem to the
customer facing marketing function, while managing organizational
change, helps CMOs achieve strong business impact. With over 350
global awards, 20+ design studios, 50+ partners, and 400+ marketing
assets including use cases, solutions, and platforms, Infosys Aster™
is accelerating experience, efficiency, and effectiveness for B2B and
B2C marketers globally.
Björn Schick, Chief Experience Officer and Member of the Executive
Board, smart Europe GmbH, said, "At smart Europe, we share a similar
value set with our strong partner Infosys Aster™, which prioritizes
the individual customer experience thanks to sustainable concepts and
the appropriate use of technology. In today's dynamic digital
landscape, smart must secure a strong presence to connect with
customers at every touchpoint. Infosys' human-centered design studio,
WongDoody, has developed a performative 3D digital twin-based
platform for us. This platform creates personalized customer journeys
with our vehicles, enhancing the experience and unlocking new
creative possibilities with gen AI. It simplifies and economizes the
production of on-demand personalized visual content, increasing our
flexibility to present and promote our brand and its growing product
portfolio effectively to customers worldwide."
"Infosys Aster™ is bringing expertise to help us reimagine, engineer,
and activate best-in-class omnichannel experiences for our customers,
partners, and prospects enabling them to quickly access the relevant
and up to date information they need. We see the potential of AI to
amplify these capabilities and significantly raise the bar in the
delivery of personalized content, ensuring predictability of
engagement. We are elevating the way we connect with our customers
and how our customers connect with us," said Tom Portman, Group VP,
Online Transformation and Group Head of Digital Channels, ABB.
To know more, please visit: Infosys Aster™
About Infosys
Infosys is a global leader in next-generation digital services and
consulting. Over 300,000 of our people work to amplify human
potential and create the next opportunity for people, businesses and
communities. We enable clients in more than 56 countries to navigate
their digital transformation. With over four decades of experience in
managing the systems and workings of global enterprises, we expertly
steer clients, as they navigate their digital transformation powered
by cloud and AI. We enable them with an AI-first core, empower the
business with agile digital at scale and drive continuous improvement
with always-on learning through the transfer of digital skills,
expertise, and ideas from our innovation ecosystem. We are deeply
committed to being a well-governed, environmentally sustainable
organization where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can
help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth
prospects, or our future financial or operating performance, are
forward-looking statements intended to qualify for the 'safe harbor'
under the Private Securities Litigation Reform Act of 1995, which
involve a number of risks and uncertainties that could cause actual
results or outcomes to differ materially from those in such
forward-looking statements. The risks and uncertainties relating to
these statements include, but are not limited to, risks and
uncertainties regarding the execution of our business strategy, our
ability to attract and retain personnel, our transition to hybrid
work model, economic uncertainties, technological innovations such as
Generative AI, the complex and evolving regulatory landscape
including immigration regulation changes, our ESG vision, our capital
allocation policy and expectations concerning our market position,
future operations, margins, profitability, liquidity, capital
resources, our corporate actions including acquisitions, and
cybersecurity matters. Important factors that may cause actual
results or outcomes to differ from those implied by the
forward-looking statements are discussed in more detail in our US
Securities and Exchange Commission filings including our Annual
Report on Form 20-F for the fiscal year ended March 31, 2023. These
filings are available at www.sec.gov. Infosys may, from time to time,
make additional written and oral forward-looking statements,
including statements contained in the Company's filings with the
Securities and Exchange Commission and our reports to shareholders.
The Company does not undertake to update any forward-looking
statements that may be made from time to time by or on behalf of the
Company unless it is required by law.
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osys-aster--the-ai-amplified-marketing-suite-that-delivers-engaging-b
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