21.05.2024,
5391 Zeichen
London (ots/PRNewswire) - Gatorade researCh REVEALS 40% of teen girls
lack confidence in sport*
Today, as the world anticipates the UEFA Women's Champions League
Final in Bilbao, Spain, Gatorade research* reveals 40% of teen girls
lack confidence in sport, a key driver to the athletes of tomorrow
dropping out of sports. As part of its commitment to help 2.5 million
teens worldwide access the transformative power of sport by 2030,
Gatorade confronts the issue of confidence by unveiling an emotive
film where former England footballer, Rachel Yankey OBE, talks
confidence with a version of her younger self, created using de-aging
technology.
The film addresses issues that impact confidence such as gender
inequality in teen football, social media scrutiny on girls, and a
lack of female coaches. It captures Yankey meeting her 9-year-old
self, who she called Ray. As a child, Yankey cut off her hair, and
pretended to be a boy, so she could play football. Yankey admits
'Ray' made her feel 'free', undeterred by challenges like exclusion
from boy's teams.
Yankey talks with her younger self, recalling her determination to
play football despite male players' objections. The story then
unfolds with interviews between Yankey and three young female players
from today, each revealing they are treated differently because they
play football and talking about the impact on their confidence to
stay and play football. Despite there being more girls playing
football today than ever before, they are still facing the same
issues Yankey did when she was eight years old, in the 1980s.
Speaking about the Rachel Meets Ray film, created by Gatorade, former
England Lioness and Arsenal Women's player, Rachel Yankey OBE says,
"I want this film to send a message that there is still a long way to
go before we have complete equity across football for women and men.
Talking to my 9-year-old-self left me speechless and brought home the
pride I have in my younger self. Ray made me feel free. She was
undeterred by what anybody else thought of her, and I think it was
this resilience within myself that I hope I can pass on to today's
young footballers."
To make a positive change, Gatorade will bring global legends Rachel
Yankey OBE, Laia Aleixandri (current Manchester City and Spain
International), and Fernando Llorente (former Athletic Bilbao and
Spain International) to talk about how to keep self-esteem and
confidence high with the final girls' teams of Gatorade 5v5
tournament at the UEFA's Women's Champion's League finals this
weekend in Bilbao.
Gatorade 5v5 is an annual global football tournament for
14–16-year-olds, which promotes equal opportunities for young talent.
Now in its seventh year, it continues to inspire and fuel the next
generation of athletes, building their confidence and offering unique
sporting opportunities. The tournament, unique in structure, includes
an all-female contest at the UEFA Women's Champions League Final in
Bilbao, Spain.
Since its inception, Gatorade 5v5 tournament has provided over
126,000 young athletes worldwide with positive sporting experiences.
This year, 13 countries across Latin America, Asia, Middle East, and
Europe will participate across all tournaments, with an estimated
26,000 teenagers - 11,000 more than in 2023.
Speaking about the Rachel Meets Ray film, VP of Marketing at
Gatorade, Bart LaCount said, "The Rachel meets Ray film tackles the
gender barriers that still exist in football and impact the
confidence of girls to play and stay in football. No girl should grow
out of her confidence. So, to inspire and motivate teens we will be
taking global legends of the game to the 5v5 tournament final in
Bilbao, whose role will be to fuel the athletes of tomorrow with
confidence."
Visit Gatorade's Confidence Coaches Hub at
fueltomorrow.com/ConfidenceCoaches to learn how to keep confidence
high and watch the Rachel Meets Ray film.
* In Q1 2024, Gatorade conducted cross-market research which surveyed
over 2,500 parents of teens aged 13-17 from Mexico, Colombia, China,
Australia and The Philippines. Research undertaken by Revolt London.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times
a day in more than 200 countries and territories around the world.
PepsiCo generated more than $91 billion in net revenue in 2023,
driven by a complementary beverage and convenient foods portfolio
that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain
Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages
and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is
our strategic end-to-end transformation that puts sustainability and
human capital at the center of how we will create value and growth by
operating within planetary boundaries and inspiring positive change
for planet and people. For more information, visit www.pepsico.com,
and follow on X (Twitter), Instagram, Facebook, and LinkedIn
@PepsiCo.
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