Zurich (ots) - NZZ Media Group's spin-off Audienzz will be the new
owner of technology service provider Zulu5 as of July 2020. With the
acquisition of the digital advertising monitoring specialist,
Audienzz is strengthening its position in digital advertising and
investing in more transparency and quality in the national and
international online advertising market. Founder Andreas Gysler will
remain on board as CEO.
Established in 2014, Zulu5 has developed a unique technology that can
be used to monitor digital advertising in real time and consequently
increase transparency and quality in the digital advertising market.
Digital advertising specialist Audienzz has had a stake in Zulu5 AG
since 2016 and will acquire 100% of the company's shares in July
2020. Founder Andreas Gysler will continue to act as CEO of the
subsidiary following the acquisition.
Zulu5 has its origins in the monitoring of brand-critical advertising
environments. Given the context of current global events and the
associated problems in broadcasting ads, together with the issues of
hate speech and fake news, this is an extremely relevant area. Zulu5
takes on this challenge using an audit tool that monitors the
environment in which digital ads are served. Its customers are then
alerted as soon as their advertising is shown in environments that
are unsuitable and damaging to the brand. In recent years, Zulu5 has
worked with Audienzz to continually drive technological development
in monitoring digital advertising in relation to markets and
competitors monitoring and to constantly expand its product range.
The partnership has resulted in detailed market insights and analyses
of trends and developments in the digital advertising market, which
enable both advertisers and those who market advertising spaces to
anticipate market developments and align their own activities
Remo Baumeler, Audienzz CEO, says: "With this acquisition, we are
further strengthening our position as a quality leader in the digital
advertising sphere. We are impressed by the innovative technology
that Zulu5 has developed, and in which we will continue to invest in
order to be able to drive its expansion even faster in Switzerland
Zulu5 CEO Andreas Gysler is pleased that he will continue to head up
the company that he founded, with the support of its new owner and an
interdisciplinary team: "Our cooperation with Audienzz was always
very constructive and led to a significant transfer of knowledge and
technology on both sides. The acquisition will give fresh impetus to
Zulu5 and will ensure that we will also be able to consolidate our
As a Swiss technology service provider, Zulu5 is a developer and
provider of various tools for digital advertising monitoring and
quality assurance. Zulu5 was established in 2014.
Audienzz is a digital advertising specialist and a leading provider
of premium environments in Switzerland. Audienzz also offers its
specially developed tools and services to the entire digital
advertising market. The company was established in 2016.
Digital press kit: http://www.ots.at/pressemappe/CH145986/aom
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