Amsterdam (ots/PRNewswire) - After 2 successful first years, the
immersive experience 'THIS IS HOLLAND' sets foot in China, where they
will be one of the representatives of Dutch business and culture at
the 'Impressions of Holland Center' initiative located in the Zhengpu
Port New District, on the Yangtze River near Nanjing. The project
will showcase the strength of the Netherlands including famous and
familiar Dutch highlights, giving the Chinese residents and visitors
alike an opportunity to explore these within their own country.
THIS IS HOLLAND
Since the beginning of 2018, Amsterdam is enriched with the visitor
experience 'THIS IS HOLLAND.' Throughout the 45-minute experience,
the culture of the Netherlands is explained, concluding with a unique
flying theater show, soaring over 22 iconic landmarks of the country
filmed from a birds-eye perspective. The UNESCO World Heritage sites
of the Netherlands are highlighted during the experience. THIS IS
HOLLAND received 180,000 visitors in 2018 and 281,000 visitors in
2019, together with a high appreciation rate on TripAdvisor, Google
and Get Your Guide.
The experience in China is an exact copy of their forerunner in
Amsterdam, yet will be adapted slightly to accommodate a different
language and a larger audience. Therefore, the capacity of the
experience will be doubled. Frankwin van Beers, Managing Director of
'THIS IS HOLLAND,' stated: "The international interest in 'THIS IS
HOLLAND' validates the success of the concept. To be recognized as an
important brand of Dutch culture and tourism only two years from our
first flight, is something our team and partners are very proud of."
MaAnShan's Zhengpu Port New District Project at Wellness Cove
The Chinese version of 'THIS IS HOLLAND' will be opened 45km south of
Nanjing which is home to the Zhengpu Port New District Project, a
special economic zone designated as a destination Wellness Cove on
the Yangtze River. "We are very pleased and proud to have 'THIS IS
HOLLAND' included in our 'Impressions of Holland Center' in MaAnShan
to showcase the strengths and specific characteristics of the
Netherlands to the Chinese people," said Aalt Dijkhuizen, co-director
of the Holland Center. This landmark project is derived from the
joint-statement between China and the Netherlands to embrace and
celebrate more Sino-Dutch trade and investments. The initiative
focusses on four basic elements of wellness: Food & Health, Mental
Wellness, Social Connection and Sport & Fitness, which will be
showcased by iconic Dutch brands.
The first phase is still under construction in which 'CORPUS World
Wide' is currently being built and meanwhile the second phase is in
the preparation-stage with an additional 20km2. The second phase
includes the 'THIS IS HOLLAND' experience, an outdoor art exhibition
by XSAGA, and many more to follow. Patrick Roubroeks, CEO of XSAGA,
mentions the following: "Culture is the most international language
and therefore goes beyond boundaries. We are excited to present the
best examples of Dutch culture in this international co-production!"
City Leisure Group
The 'THIS IS...' brand is owned by a group of companies forming the
City Leisure Group Holding (CLG), who will also operate and invest in
the China expansion of 'THIS IS HOLLAND.' Due to the validated
success in the Netherlands, the 'THIS IS...' brand is working on
international expansion to various other major metropolitan cities.
Magnús Magnússon, Chairman of the Board of CLG, commented: "We are
proud of 'THIS IS HOLLAND' and their operational results and how the
concept has proven itself to be worthy of international expansion. We
are excited to invest in the following steps, of which China is a
great opportunity." This expansion will be carried out with the same
trusted partners that, together with CLG, have created the original
'THIS IS HOLLAND' experience.
This is City Attractions (TICA) is a participation of City Leisure
Group and is a Dutch based company that develops high-end,
stand-alone attractions in city centers on a global scale. By using
state of the art rides, themed experience design, storytelling and
local relevant content TICA provide visitors an excited, educational
and overall unique experience.
Digital press kit: http://www.ots.at/pressemappe/PR140490/aom
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